I must admit. I’ve laughed over viewing of the Media Defender Defenders website which, as most readers are aware, has had a lot of media attention on digg and a ton of other places. TorrentFreak and Arstechnica seem to have the most involved and comprehensive tales of what they contain.
This is a great example of people who do some things well getting caught doing things that are not their strengths.
If you are going to establish an organization that will become a target for, arguably, some of the worlds most skilled and experienced technophiles, you should plan accordingly.
That they were ever outed at all is a failure, but things like this (quoted from digg article) show how if you are untrained, ignorant, or sloppy, it can bring down an entire enterprise:
The genius employee of MD subscribed to a torrent site using the gmail account he had setup as an email archive as the username and used the same password for the torrent site as he did for the gmail account. His IP addressed was a known MD IP, so they looked into his account info and struck gold.
Astonishing, but not very surprising.
Posted responses such as this to legal threats, which if you have followed any of the incidents that have created the Pirate Party should not be a surprise, is something that business should be aware. The world is now a very wired place with the ability to move large amounts of information in ways you may not expect for it to happen. If there is a desire, there is often a means, a method, and a will to do so.
Really what distributers, business, and national interests should do, in this mans opinion, is learn from the lessons of the DRM industry. Price and availability must be correct or it will be circumvented by someone with time on their hands that will make money created by those that can not, or will not, purchase what you are selling in the way you choose to sell it.
This is the gist of all of the DRM, piracy, and putting-the-gene-back-in-the-bottle problem. The sooner the media industry understands it and responds appropriately the better off and more popular, and profitable, they will be.
Technorati Tags: media defender, p2p, piracy, riaa
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